A Message from the Founder:
Representation Matters. Let's talk about why we do what we do.
A LANDMARK CASE. A MAJOR MILESTONE
In 1954, the Supreme Court declared that separating children based on skin color is unconstitutional. Despite the groundbreaking federal ruling, it took 6 years for Ruby Nell Bridges to desegregate schools in Louisiana. Black students have been striving to overcome the years of unequal treatment and advantages taken from them before (and after) this landmark case.
WE ARE WORKING TO EMPOWER STUDENTS OF COLOR
It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes, and organizational tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.